About us

Pinch of Salt – A Taste for the Bold

After first crossing paths in London, we embarked on a journey to create a brand that reflects the daring spirit of those who challenge the norm, seek their own path, and do it all with style. Born from years of passion, an idea emerged from what started as a casual aperitivo in Milan. Drawing inspiration from the dynamic energy of city life and the thrill of travel, we created Pinch of Salt for those who refuse to settle, who see life as an adventure waiting to be styled.

Pinch of Salt isn’t just a brand—it’s an attitude. Designed for the bold and ambitious, our pieces blend streetwear with a refined, smart aesthetic—effortless silhouettes, uncompromising comfort, and attention to every last detail. Inspired by pop culture, humor, and the art of spontaneity, our collections are made for nomads, risk-takers, and those carving their own path.

We believe in keeping a cool head and never taking life too seriously. Too much salt ruins the flavour—just like negativity and over-complication can take the joy out of life. Pinch of Salt is a reminder to stay sharp, embrace spontaneity, and move through life with confidence.

wear with a refined, smart aesthetic—effortless silhouettes, uncompromising comfort, and attention to every last detail. Inspired by pop culture, humor, and the art of spontaneity, our collections are made for nomads, risk-takers, and those carving their own path.

We believe in keeping a cool head and never taking life too seriously. Too much salt ruins the flavor—just like negativity and overcomplication can take the joy out of life. Pinch of Salt is a reminder to stay sharp, embrace spontaneity, and move through life with confidence.